Web Search Nuances

Contrasts in How Google Suggests Searches

This is a fascinating article.
http://ben.casnocha.com/2009/11/contrasts-in-how-google-suggets-searches.html

"Someone once told me that there is nowhere we are more honest than the search box. We don't lie to Google. Period. We type in what we're thinking -- good, bad, and ugly. There's probably no piece of information that would better show what's on someone's mind than their stream of searches."